Join Foxtel, get a free TV. Sound too good to be true, and it was, even though the ACCC says Foxtel made the offer. 8000 people signed up, only 1500 teevs were available, and the ACCC punishes Foxtel. Do the rest get the teev they were promised? No, just a free month`s sub if they are still signed up. BRW calls this flaying, thus proving it lives in a parallel world.
This much, it seems. [If you are going the branded content route, this release is a rich collection of buzzwords. Just try to use t hem in a way that makes more sense..]
FSM has announced the addition of Phil Meatchem, formerly of Filmgraphics, to its creative roster. As a director and animation director, he brings a wealth of TVC experience to the post-production, design, visual effects and animation house.
The joint select committee on gambling reform will issue a second formal request for bookmaker Tom Waterhouse to give evidence. If he refuses again, the committee has the power to issue a summons.
Government MP Stephen Jones has drafted a bill that would outlaw all promotion of sports betting during all sports except for horse racing and the greyhounds.
Foxtel and Multi Channel Network (MCN) have announced Nissan, TRESemmé, Colgate Optic White, Myer and ‘Mount Franklin’ Lightly Sparkling as the platinum sponsors for the eighth season of Australia`s Next Top Model.
The Australian Christian Lobby has not taken kindly to an out-sized image of a fictional British Prime Minister lending new meaning the phrase "to pork".
Rolf Harris will not be returning as the face of British Paints, although the brand says this has nothing to do with his arrest last month by police investigating allegations of sexual abuse.
A Wellington boutique brewery is getting a whiff of online napalm, having created a beer called Death From Above - a reference to the helicopter scene in Apocalypse Now.
Uni Shorts` second panel session explored the diversifying nature of content and the platforms on which it might be exploited. Nik Beachman (Thick as Thieves), Aaron Turk (Colenso BBDO) and Ben Woollen (Chasing Time) offered up some options, moderated by Unitec`s Dan Wagner.
The Australian Communications and Media Authority has changed the status of the Standard that deals with the disclosure and clear distinction between advertising and program.
This groundbreaking initiative is a world-first, designed as a free digital-only publication with thousands of pages of content and images, creating something so large it could never have been printed.
Tom Waterhouse paid a lot of money to secure sponsorship of most of the major sporting codes. Now the public backlash against betting odds in sports broadcasts threatens that investment.
SBS has announced that the relaunched SBS 2 will be proudly sponsored by Lion and Kentucky Fried Chicken, a delicious meal suggestion for an audience that it hopes will be "thinking 30-somethings".
The Media Design School has partnered with Saatchi & Saatchi New Zealand to launch a new graduate school focusing on digital innovation, The Media Design Graduate School (The Graduate School), in Auckland.