Hoyts: using customer base to muscle into online marketplace by: Alex Prior
Screen Hub Monday 10 September, 2012
Hoyts has announced that they will be using their large customer base in theatrical and kiosk DVD rental to launch an online streaming service – to become a streaming and download service – in the first quarter of 2013. The service will launch for the Australian market, with "aspirations” of expanding to include New Zealand.
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