MIPJunior 2012: in pursuit of the elusive Digital Kids by: László Kriston
Screen Hub Tuesday 9 October, 2012
Today’s laptop, tablet and smart phone touting mini-adults aren’t elusive because their entertainment-consumption habits are hard to measure, but because they are super-quick at making decisions about switching channels and opening/closing multiple windows on their internet browsers. László Kriston begins our MIPCOM coverage for 2012 in the zany corporate land of children`s television.
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