MIPCOM 2012: free your fans for lots of lettuce by: Laszlo Kriston
Screen Hub Friday 12 October, 2012
You may own it, but you don’t control it. In the age of Web 2.0, your television content and your characters, as a rule, will become subjects of online spoofs or homages, created by the DIY generation. Here are three fascinating case studies from two MIPCOM panels, which show how freeing your IP is both inspiring and profitable.
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